Dive Brief:
- Veolia UK, with headquarters in London and North American headquarters in Chicago, has unleashed a new technology that the company says will convert non-recyclable paper and cardboard into pulp.
- The substance, called “Pro-Fibre," is a material that has the potential to be used in a variety of products, including insulation and components used in construction.
- Veolia touts that the new system can remove contaminants which often render materials useless due to contact with particles like sand, glass, metal, food, or grease.
Dive Insight:
The company expects Pro-Fibre to debut in 2015. According to Veolia, the pulp can be manufactured while wet or dry, and can be used as a less expensive feedstock.
In addition, the material can be used as a raw material. The takeaway is that this technology can transform formerly un-recyclable materials into something, not just recyclable, but with an added value.