Dive Brief:
- Residents in Norfolk, VA, now have access to citywide recycling information at their fingertips through a new feature called the Norfolk Recycling Perks app.
- The city of Norfolk launched an app that connects recyclers with the curbside recycling and Recycling Perks programs.
- Users can see recycling schedules, determine which recyclables can be placed into bins, and report collection issues in one central location.
Dive Insight:
The city of Norfolk is the first area in the community to have access to this technology. Residents are part of a Recycling Perks program. Some benefits of this program include receiving rewards for recycling via discounts from local businesses.
Colonial Heights, VA, residents are part of a similar Partner Perks program. In July 2013, the town announced that it had achieved a 61% recycling rate, effectively doubling its previous rate within a one year timeframe. The city also acknowledged that it saved $250,000 during the 2012-13 fiscal year due to its enrollment in the program.