Dive Brief:
- Waste Management of Charlotte has entered into an agreement with Time Warner Cable Arena and the Charlotte Hornets, a professional NBA team in North Carolina.
- Waste Management will serve as the arena’s waste and recycling partner, working toward reducing the environmental impact of the structure.
- The partnership calls for 75 branded waste bins placed throughout the arena, in addition to 75 recycling bins positioned alongside the trash cans.
Dive Insight:
The waste and recycling company will help the arena improve its recycling program and divert recyclable materials from landfills. The firm recently recycled 8,000 pounds of paper as the Hornets re-branded. During the NBA team’s Day of Service event, Waste Management aided the players in diverting nine tons of organic waste from landfills.
Waste Management recently renewed a decade-long contract to sponsor the Phoenix Open in Arizona.