Dive Brief:
- The Consumer Electronics Association (CEA) announced the results of its study, “Recycling and Reuse Study, 2014 Edition” focused on the state of electronics recycling in America.
- Studies are conducted every two years and is one of the ways the association guides the industry’s recycling initiatives and supports e-waste recycling policies.
- The findings of which indicate that e-waste recycling has the continued support of consumers, with 82% of U.S. consumers responding that the recycling of obsolete electronics is important. According to the report, 30% of consumers have recycled electronic items within the year.
Dive Insight:
CEA is a standards and trade association that specializes in the consumers electronics industry. According to Gary Shapiro, the president and CEO of CEA, the “industry has more tun doubled the amount of consumer electronics recycling over the past three years.”
Key points include:
- 59% of consumers are aware of a location e-waste can be recycled
- 98% say they would travel “some distance” to recycle outdated electronics, while 36% would travel 10+ miles to a drop-off location.
- 82% said recycling their old electronics is important/very important to them
- 18% of respondents acknowledge they have discarded electronics in the trash within the year
The CEA report comes on the heels of another survey about recycling conducted on behalf of the ISRI. The report found that millennials, as compared to older generations, are indifferent toward recycling.