Dive Brief:

• Coca-Cola recently launched a campaign in Bangladesh to promote recycling and help minimize the overwhelming trash problem that the city of Dhaka currently faces.

• "The Happiness Arcade," a video game installed in six different areas around Dhaka, allows people to play a round only after inserting a coca-cola can, creating an incentive to recycle the material.

• According to Creativity Online, thousands of bottles were collected in the machines, though there is no word on how long it took to reach that amount.

Dive Insight:

The plastic beverage bottles were converted into pellets for recycling, then transformed into entirely new products.