Dive summary:
- Nearly 100 recycling bins are being rolled out around London that will not only recycle your old newspaper, but give headlines including news, ads and public information like delays on the London underground.
- Traditional recycling and garbage bins in London are considered a bomb threat so these bins are made of a material four times stronger than steel and are bomb proof.
- London is a flurry of free papers so waste has become an issue for London, with the free recycling bins in place Renew is hoping to cut down on the waste.
From the article:
"... The company had hoped to have 100 pods – 200 screens – in place by the time of the Olympics, but that target slipped and was finally reached in November. But with the City getting the service for free, how does Renew propose to make money? Memari talks of several revenue streams: advertising, finding a major company to sponsor the pods, attracting publishers, talking to film studios, and even telecoms companies about using its wired connections to carry data services or conversations.
'We have killed the idea it's a grotty place for [advertisers and publishers] to put their messages. We are also talking to seven major film studios and they are very interested in the possibilities.' ..."
