Dive summary:

• Puma sportswear company has announced their first line of closed-loop sportswear called InCycle.
• InCycle products are entirely biodegradable or recyclable, producing about a third of the environmental damage that their counterparts.
• The line has been awarded the “Cradle to Cradle Certified Basic” certification, which sets a standard for environmentally safe materials; material reutilization; renewable energy and management of carbon; water stewardship and social fairness.

From the press release:

The PUMA InCycle Collection was born from PUMA's challenge to produce a fully recyclable or biodegradable collection as part of the learning journey to improve the sustainability of its products. PUMA collaborated with EPEA, to develop the collection, whose mission it is to help companies fulfill the Cradle to Cradle Products Innovation Institute's criteria for the design of ecologically and intelligently designed products. All products in the InCycle collection have been certified by the Cradle to Cradle Products Innovation Institute, whose mission is to provide a continuous improvement quality program to guide product manufacturers and designers in making safe and healthy products for our world. ...