Dive summary:
- After 35 recycling rallies across the U.S., Verizon Wireless has reached its goal of collecting one million pounds of electronic waste that would have otherwise ended up in landfills.
- Collection started in 2009 and was staffed by an employee and volunteer network of almost 10,000 people.
- In addition to collecting old cell phones, Verizon has worked on energy-management projects and plans to cut its own carbon emissions in half by 2020.
From the press release:
Through a series of 35 Recycling Rallies across the U.S. since 2009, Verizon has reached its 2012 goal of collecting more than 1 million pounds of electronic waste to keep out of landfills. To keep the momentum going, Verizon has committed to collecting another 1 million pounds of e-waste by 2015.
With the fast rate of technological innovations, new devices quickly become dated and are discarded. Improperly discarded electronic devices -- such as TVs, computers and mobile devices -- contribute to America's growing e-waste problem. ...
