Dive Brief:
- Apple is expected to expand its "Reuse and Recycling Program" within the next few weeks, according to 9to5Mac.
- The company is gearing up to accept Android, BlackBerry, and Windows Phone handsets as trade-in items.
- Apple’s iPhone Reuse and Recycle trade-in program began in mid-2013.
Dive Insight:
In July, Apple started assigning lower trade-in values for its devices. Compensation was reduced to $225 for smartphones, a device that previously pulled in $270. Apple also operates its own e-waste program at its retail spaces around the globe. Customers can bring in outdated Apple-branded products in exchange for a gift card.