Dive Brief:
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In a joint effort, the Colorado Association for Recycling and the paint industry are working towards creating a paint recycling bill for the state of Colorado.
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The proposed program would place the responsibility of the can collection on the paint industry, instead of municipalities.
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The expected cost for implementing the program would be $9.5 million, according to Hillary Collins of the Colorado Association for Recycling.
Dive Insight:
It is estimated that 1.2 million gallons of paint are unused by consumers across the state. With a push from PaintCare, a non-profit lobbying organization, six states including Minnesota and Oregon have already passed paint recycling legislation. PaintCare was started by the American Coatings Association, a trade group for the paint industry.
The American Coatings Association, Inc. was just issued a trademark by the USPTO. The trademark: "Buy Right. Use It Up. Recycle The Rest" was created by the organization to promote public awareness of paint management, including the collection and disposal of unused paint.
