Dive Summary:

• Sequoia Waste Solutions, a Pittsburgh, Pennsylvania-based company that finds solutions to waste and recycling issues confronting small businesses, was founded by three college students.
• The business started in response to the need for small businesses to dispose of waste in an environmentally-friendly way that is also cost effective.
• Sequoia creates a customized system using algorithms for every client, considering factors like equipment size and secondary markets, and then finds ways to optimize collection routes and discard waste locally.

From the article:

The two-year-old company, initially funded by a small seed investment, currently has 12 full-time employees who work from a Pittsburgh office.

Dolan... created an online portal that lets customers track their output and hauling fees, along with a host of other data about any number of locations in their portfolio, including distance to landfills, recycling centers, and transfer stations.

‘I think we can fragment the way that industry is set up right now and create a local opportunity and make it really intelligent.’ says Charlie Dolan, co-founded of Sequoia Waste Solutions.