Dive Brief:
- Electronic Recyclers International Inc., a North American electronics recycler, is collaborating with Recycle Across America, a non-profit promoting recycling awareness, to share resources and launch collaborative cross-branding for both groups.
- RAA created a universal labeling system for use with recycling receptacles, which ERI says has "made tremendous inroads helping to remove the confusion regarding what items belong in which bins and what cannot be recycled." It also created a successful celebrity-backed campaign to spread awareness of recycling.
- ERI will integrate RAA’s 1800Recycling.com database into its website in an effort to help users determine the best location to discard of unwanted recyclables correctly.
Dive Insight:
ERI has a series of strategic partnerships to promote recycling. An e-waste site, Riduvit.com, pairs companies looking to recycle electronic waste with vendors that recycle. The company currently works with ERI.